çThe ‘self service’ letting agent Upad has pulled off another huge media deal, this time with the Telegraph.
In June, it was instrumental in the Evening Standard’s launch of London Private Rentals, a free listings service for landlords and tenants cutting out agents.
Upad exclusively operates the property search facility for the London Evening Standard, its property website Homesandproperty, and the Independent newspaper.
While the listing service is free, landlords can choose to buy products such as inventories and floor plans at cut prices.
Now Upad has announced a partnership with the Telegraph Media Group (TMG) in the launch of Telegraph Private Lettings.
The new service substantially undercuts lettings agents, offering landlords a complete lettings service for a flat fee of only £299 plus VAT.
For the fee, landlords get professional photography and a floor plan, a ‘To Let’ board erected outside the property and advertising across all major UK lettings sites – including Rightmove – as well as comprehensive tenant referencing, drawing up of the tenancy agreement, deposit registration and rent collection.
In addition, Telegraph readers who register with the new lettings will receive a £40 gift card redeemable against their next property listing.
James Davis, CEO and founder of Upad who is himself a landlord, said: “We are very proud to announce the launch of Telegraph Private Lettings.
“We have for some years now believed in a better way of letting properties, putting landlords and tenants directly in touch with each other, and it’s brilliant to have such a respected media brand as TMG support our way of doing things.
“I have no doubt that Telegraph Private Lettings will be hugely popular with today’s landlords across the UK.”
Nigel Leigh, head of digital at TMG, said: “We have seen a marked increase in interest in lettings from our readers in recent times, and with the current state of the housing market it’s only going to rise further; it is for this reason that we believe the time is right to launch Telegraph Private Lettings.
“As ever, we strive to offer the very best services to our readers, and that is why we have chosen to partner with Upad whose solid track record, numerous industry awards and five-star customer reviews make this a brand you can trust to deliver.”
Yesterday, a spokesperson for Davis said of the earlier deal with the Evening Standard: “We’ve had a very encouraging start, with a good take-up from the rapid growth of landlords that are self-managing.”
https://telegraph.upad.co.uk
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