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Interview of Rajiv Singh
Written by the Landlord Today team
Rajiv Singh - Founder & CEO RentOnCloud

Who are you and what does it say on your business card?

Rajiv Singh |Founder & CEO




Tell me about RentOnCloud, what does it do?

RentOnCloud is an online platform connecting private landlords with property professionals and tenants. We provide a ‘software as a service integrated all-in-one rental property management app’ to make private renting better and offer more freedom of choice.

For landlords: you can manage all aspects of your rental property, from finding tenants to dealing with repairs, while also working on your accounting and tax.

For renters: you can search for your next home and save on rent by paying directly to the landlord. We make sure your landlord knows about any problems that you can report using the app.

For tradesmen: we’ll help to find the right job for you to earn money by showcasing your profile and services and helping you to bid on maintenance task on RentOnCloud’s open public platform.

What are the USPs for your RentOnCloud?

We have unique service propositions that include:

  • Integrated Expense and Income accounting functionality to enable automated tax reporting (MTD)

  • Tenant can request landlord referencing report before onboarding.

  • Open marketplace for landlords and maintenance service providers to enable freedom of choice

  • Dedicated marketing webpage for private portfolio landlords and tradesmen

How will it be helpful for landlords to join RentOnCloud?

I can extend the answer as a few questions. Do you have complete freedom of your choices to use any feature independently such as…

  • Market rental properties using your own dedicated page and instant chat

  • Set preference of viewing appointment based on your availability and automate integration of calendar so that tenants can only book viewing times online when you want

  • Collecting rent from tenants using various payment methods including direct payment to the landlord’s own bank account

  • Or just create online rental agreement and get digitally signed for free

  • Set your own rental collection frequency and automated notifications of reminders to pay rent

  • Choose from multiple methods of deposit protection whether it’s your own insurance or custodial scheme or partnered integrations.

  • Choose from multiple quotes on your or your tenants reported maintenance tasks from independent tradesmen in an open marketplace

  • Pay directly to tradesmen by using an online payment gateway on an open marketplace

  • Automate preparation of your accounting & tax reporting by yourself or hire professionals

  • Customise your inventory check-in and check-out by using online reports for free

  • Store and share multiple documents on the cloud with tenants or keep it for your own visibility

  • Delegate access to your independent portfolio manager or hire them as and when you need.

Why do you think the offering from RentOnCloud is different from other online software who are also claiming to provide property listing and rental management?

I don’t think we have any true open marketplace platforms out there, facilitating integrated service to unify the needs of landlords, tenants and maintenance service providers. I have briefly described our USP in the last question. That’s why I said this statement in an earlier press release: “RentOnCloud is the UK’s first, secure, digital platform to connect landlords, renters and tradespeople via a centralised service. We believe RentOnCloud is set to disrupt the Property Rental and Management market by fully enabling the digital transformation of activities.”

What is your greatest achievement in your current role and what made it so special?

Being an accountant, I wasn't sure that I could design and manage technical delivery of software while dealing with multiple software service providers during the proof-of-concept (POC) phase. Software development agencies had initially charged me a lot of money to deliver POC and I thought that I would invest a lot more money if I had continued to work at that pace and arrangement.

Since last year, in Nov 2020, with the help of Sachin Diwaker (CSO), and Ritesh Shergill (technical advisor), I have been able to successfully recruit my own software development team consisting of 12 people. Because of my limited budget, I learned product design and programming technology by myself. We hired people equipped with cutting-edge technology skills.

Our people are today the secret ingredients to our products. They're our talents because of the value they bring to the table and have been handpicked based on a perfect mix of soft and hard skills, making them the right experts who go beyond. Plus, they're great to work with.

Today, my great accomplishment as product owner of RentOnCloud is that I can proudly say that I’ve delivered MVP beta release. This release has improved productivity through technology that automates functional processes and empowers people using a combination of strategy, software, and analytics. 

It is special because of my passion towards technology and my previous bad experiences with letting agents as both a landlord and tenant.

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