Most property owners don’t like vacancies because they run into losses when their rental property remains vacant for long. Unless you are looking to sell your property taking the help of residential conveyancing solicitors, renting still remains a lucrative way to earn regular income from your property. All you need to do is to market your property online. It is easier than ever to market your rental space and get clients from different places. 

You can go for many options if you want to market your property today, and most of those options are free. In this article, we mention some ways you can market your rental space and make the most out of your property.

1. List your rental property for free online 

The first way to market your rental property is to simply list it online on some of the most popular platforms. A recent study by Zillow Consumer Housing Trend shows that at least 83% of rental tenants are likely to use online resources when looking for their next home. It means you are missing out on a big deal if you haven’t marked your rental unit online.

There are dozens of tools and platforms you can use to market and list your rental unit online. You are not going to spend even a coin on these platforms because they are free. 

Most of the property management software programs will market and list your rental property to some of the top authority sites in the industry. This way, you are increasing your online visibility and getting more clients to view your property online. You can also list your rental property one by one on individual websites to market online.

The most popular website in the real estate industry you should look forward to listing your property includes:

• Craigslist 

• Realtor.com

• Avail.co

• Apartments.com

• Hotpads

• Truilia.com

• Zillow.com

2. List the property on social media

There is power in social media, and you can tap into that when you have some rental property to let. People are always going to talk on social media, and you can take that to your advantage by posting the property on Facebook, Instagram, Pinterest, and other social platforms.

With an account on Pinterest and Instagram, you can be able to share photos of your neighborhoods and market your property quickly.

When you choose social media to market your rental units, you should be consistent in your posting, maintain a consistent level of posting every week and ensure you remain active online.

You can also post some content related to your industry and include adverts of your rental property in such content. This way, you increase engagement and still send your marketing message to the target audience without boring people.

Create a Facebook Marketplace listing for free if you already have a Facebook account. Use this platform to list your rental property and share it with friends and family. There are over 2.8 billion Facebook users globally, and that means when you have your rental unit listed on the platform, you increase your chances of getting clients.

Here are some tips to follow when you choose to go on social media with your marketing:

• Ensure you make your contact information visible and easy to find on your bio or profile

• Have a goal for marketing your property online, for instance, increasing awareness or followers.

• Post the most important amenities to your target audiences like laundry, public transit, closeness to hospital, and others.

• List your property on Facebook Marketplace 

• Create an event on social media like Facebook and allow people to promote the property on your timeline.

3. Leverage the power of digital marketing

In this era, the best you can do is apply digital marketing to reach the most buyers. Here are some of the tips you can use if you want to market your property digitally:

• Use images to emphasize the benefits of your property – tenants want to know why they should buy your rental unit, and there is no better way to do that than using images or pictures.

• Write catchy titles and property descriptions – titles are the first people see or even read when online. Therefore, you make that first impression by creating catchy headlines on your adverts. Make sure you remain more informative and precise in your titles to increase your conversions.

• Make a 360-degree picture of the property or create a video tour. This way, you will be showcasing all the hidden features of the property. Creating a video tour of the property also helps you target a group of people, especially those who cannot attend a house open because they live in a different state.

• Use websites like Quora to search for clients or tenants while they are busy searching for you. Quora is a popular social platform where people ask questions and get answers from experts. You can visit the website to find out if tenants are looking for a rental property in your neighborhood. 

Often, it is best to take the help of professional SEO consultants for this task because they will help to grow the organic presence of your website.

4. Use word of mouth marketing

There is no better way to market your rental property to the next buyer than using a word of mouth strategy. This is the second most used method for finding a rental. This method involves hearing about a rental vacancy from a friend or family or seeing a sign posted in your neighborhood, or simply bumping into a property manager or landlord by chance.

When you have a rental vacancy as a property owner, you should inform those close to you about it. They can help spread the news to their friends, thereby increasing your chances of getting clients. You never know who is looking for a rental unit, and word of mouth is the best way to get a client. Use word of mouth before you take your marketing efforts online. 

Final Thoughts 

When you have a home or any rental property to let, there are many ways you can market to prospects. Always choose a marketing strategy after researching your target audience. For instance, you should know where to find most of your prospects.

If most of your target audience spends time online, you can choose social media marketing to showcase your rental units and drive more people to buy.