I’m Aleksandr Lysyi, co-owner at AdFlagger. In this discourse, I’ll delve

into our mission to shield B2C businesses from the perils of brand bidding. 

Illegal brand bidding represents a significant challenge
in the digital advertising sphere, posing threats to brand integrity
and revenue streams. Brands invest heavily in building recognition
and trust, only to have their efforts undermined by unscrupulous
competitors exploiting their brand names for personal gain.

The core issue lies in the deceptive practices of unauthorized advertisers
who bid on branded keywords, leading to confusion among consumers
and diluting the brand’s identity. This unethical behavior not only diverts
valuable traffic away from the rightful brand but also incurs additional
advertising costs as brands are forced to bid against their own trademarks
to maintain visibility.

The Conundrum: A vast majority of affiliate networks hosting prominent brands prohibit contextual advertising related to brands—a crucial source of traffic.

Why is this the case? Let’s dissect it with a scenario:

Picture yourself as the brand “Aleksandr”. You purchase leads through the affiliate network “Go Ads.” However, the affiliate program explicitly bars contextual advertising for the “Aleksandr” brand. Here’s why:

1. Organic Traffic Loss: Search results for ” Aleksandr” brand keywords epitomize your organic traffic. Yet, when webmasters steer traffic through your branded queries, they hijack your organic traffic. Users search for your brand, only to click on the webmaster’s ad and perform desired actions on your site, for which you must compensate the webmaster!

2. Increased Keyword Competition: Advertising for your own search queries escalates competition, compelling you to inflate click prices in the auction to retain top positions in results.

The Ramification: 

Your brand loses organic traffic share, and you end up paying unscrupulous webmasters for leads generated from your own keywords. Moreover, you incur extra costs in contextual advertising to maintain top positions for your keywords.

Detecting webmasters engaged in brand bidding is arduous. They resort to extensive measures to cloak their actions, employing geo-targeting, device targeting, and more. Essentially, you must monitor branded search results incessantly across diverse parameters.

The Loss: 

While precise analytics remain elusive, let’s consider:

* You field 10,000 daily brand queries.

* Ads in brand searches boast a CTR of 20%.

* The CTR to conversion stands at 15%.

In essence, you’re facing a minimum of 300 leads to pay the webmaster for! 

Let’s examine the financial implications. For example, if the average First-Time Deposit (FTD) amounts to 50 pounds, you stand to lose 15,000 pounds outright.

AdFlagger’s Solution:  

The platform automatically detects and deletes branded ads 24/7 across devices and locations. Spotting third-party ads, AdFlagger catalogs ad data and generates comprehensive reports in your personal account.

In essence, you gain an incontrovertible stance against webmasters and affiliate networks, no longer paying for your organic traffic. If you decide, you can delete via AdFlagger all the Google Ads bidding your keywords.

In summary, AdFlagger stands ready to combat brand bidding, ensuring your brand’s integrity and revenue optimization.