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Graham Awards


Survey shows low landlord awareness of OnTheMarket

A survey of private landlords conducted by Landlord Today shows that only 39 per cent says they have heard of OnTheMarket. 

Of a sample of 373 individual private landlords, some 369 answered the question 'have you heard of OnTheMarket?'. 

Of these, some 61 per cent had not heard of the new portal while 39 per cent had heard of it.

Of those landlords who had heard of OTM, some 88 per cent still wanted their property listed on Zoopla and Rightmove. Meanwhile of those landlords who had not head of OTM, some 72 per cent still wanted their property listed on both Zoopla and Rightmove.

When looked at in terms of size of property portfolio, 100 per cent of landlords with 10 or more properties had heard of OTM. This fell to 80 per cent of those with six to 10 units.

However, no landlord with fewer than six properties had heard of OnTheMarket.

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  • Kenny Sahota

    It appears that landlords with a larger portfolio are the ones with the most awareness of the portal. I have heard of it through other people in the industry and through a couple of TV adverts that I have seen but it doesn't appear to have half of the dominance that Rightmove and Zoopla possess. OTM are still quite new on the scene though, so will be interesting to see whether this shifts.


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