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New training scheme to help improve standards of service in the PRS

The UK Apartment Association (UKAA) has launched a new training programme to help improve standards of service in the private rental sector (PRS) in an effort to professionalise the residential rental sector.

The scheme will bring together all stakeholders of the professional rental market and helps share best practice for this fast evolving sector, designed specifically for the private rental sector, with a view to helping operators focus on putting the renters at the centre of their business.

The training is delivered by the UKAA’s training partner Livewire Experientialists, experts in hospitality and global specialists in property industry training.


Michael Green, chief executive of the UKAA, commented: “As well as providing a much-needed platform for the professional rental sector, the UKAA’s remit is to drive up professional standards and our educational training sessions are a central part of that.”

Green believes that the importance of providing high levels of customer service cannot be overstated, given that the UK rental market is evolving with many customers becoming increasingly discerning and now  demanding a certain standard of service that is not currently being delivered.


Delegates undertaking the programme, which is aimed at staff of all levels, will learn essential skills through which they will be able to deliver a better level of service.

Audra Lamoon, managing director at Livewire Experientialists, said: “The property industry can learn a huge amount from the retail, hotel and leisure sectors in terms of providing outstanding levels of service and understanding hospitality and branding.

“This training aims to empower everyone providing services within the private rental sector to really embrace and deliver on the brand promise and customer experience. Done right, through memorable customer service, operators can make their developments stand out and become the destination of choice.”

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