Fresh research carried out by Usurv on behalf of landlord insurance specialists Cover4LetProperty reveals that for 88% of renters, the cost is the most important deciding factor when choosing a rental property.
This is different to six months ago, when the cost and the location were the determining factors, but the same as 12 months ago.
The tenth in the series of surveys, which is carried out bi-annually from March 2013 to date, revisited the factors that influence whether someone will rent a property, and found the following:
+ 88% of respondents say cost is the determining factor when choosing a rental property (up 2% from 6 months ago);
+ 79% also said that the location (a decrease of 9% over the last 6 months);
+ Ease of parking is the third deciding factor, with 47% of all renters saying it is a key influencer;
+ Having a garden is important to 41% of renters;
Overall cost, location, ease of parking and having a garden remain the top influencers on whether to rent a property.
Other important considerations included getting on with the landlord (32%), the décor (29%), whether a landlord would allow pets at the property (28%), while 4% also said that having the freedom to decorate is a key influencer.