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New renting platform cuts ‘out the middle agent’ to ensure ‘happier tenancies’

A new online property letting website backed by newspaper publisher Trinity Mirror has been launched, offering to cut out the role of traditional letting agents and the fees which they charge tenants.

HomeRenter, which puts landlords and tenants directly in touch with each other, aims to create an Airbnb-style marketplace for the private rental sector without levying traditional estate agent fees.

The new business intends to make money by tapping the estimated 2 million landlords who own fewer than three properties by charging them an annual membership cost of £99.99 to showcase properties on its websites, as well as limited-period access to other portals such as Rightmove, Zoopla and PrimeLocation.

“High fees and poor service on offers from traditional agents created the momentum to build HomeRenter,” HomeRener’s chief executive, Will Handley, told Reuters.

“We firmly believe that through the digital means you can cut out the middle agent and create a world in which landlords and tenants enjoy happier tenancies,” he added.

Check out the new HomeRenter website by clicking here

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