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World’s ‘most successful’ Airbnb landlord earns £11.9m a year in London

The world's ‘most successful’ Airbnb landlord is based in London and currently makes £11.9m a year in rental income, renting out 881 properties in the city, fresh research shows.

The figure represents the most made in revenue by any owner who rents out properties on the short-term rental website in the past year.

A landlord was not too far behind, raking in £11.8m through 504 properties in Bali over the corresponding period.


The data from Airbnb analysts AirDNA reveals how the website has shifted from flat-sharing to property management, with single operations turning over huge sums of money.

“Airbnb is no longer a community just for individuals renting out their space or properties on their own,” AirDNA CEO Scott Shatford told the Telegraph.

He added: “We’re seeing traditional property management companies operating as many as 1,000 listings.

“These numbers don’t show a multimillionaire sitting on a gold mine. These are businesses that have emerged in this new economy, with hundreds of employees, managing other people’s second homes.”

While London is home to the biggest earning individual landlord, the figures show that earnings are highest in the Indonesian holiday island of Bali, where average revenue per user is £31,294, compared to an average of £16,003 in London. 

According to AirDNA, 65% of hosts using the site are individuals, adding that 35% are management companies. However, the ratio is shifting rapidly in favour of the latter, according to the Telegraph.

An Airbnb spokesperson told the newspaper: “The vast majority of Airbnb hosts are regular people who share their homes - typically their greatest expense - to boost their income and support their families.

“The Airbnb model is unique and empowers regular people, boosts local communities and is subject to local tax. It also makes Airbnb fundamentally different to companies that take large sums of money out of the places they do business.”

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  • Kristjan Byfield

    Based on that he's only making £260 pw in rent which is very low for London- sounds like he'd be better off doing long term- more rent, less voids, less hassle.


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