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New website aims to help BTL investors identify best deals

A new Artificial Intelligence (AI) powered website designed to allow BTL landlords and investors to search for property investment deals by area and then compare them using a range of innovative criteria has been launched by One & Only Pro.

The new online platform is dedicated solely to investment, with algorithms and expert analysis providing users with practical information such as expected yields and capital appreciation potential.

Located in 172 carefully-identified areas, perceived as buy-to-let hotspots, there are more than 100,000 properties listed on One & Only Pro, many of which the investment firm claims are priced at ‘below market value’ or have yields of more than 10%.


One & Only Pro says that its website combines expert knowledge with technology to help investors identify the ‘best’ opportunities quickly, eliminating the need to spend hours comparing listings and manually calculating returns as One & Only Pro calculates everything, providing insightful and what should be accurate data in seconds, thanks to a combination of AI, unique algorithms and expert knowledge.

The platform is free to use but for users to get access to the most valuable data, they have to sign up and pay a small monthly subscription fee.

Henri Sant-Cassia, One & Only Pro CEO, said: “Our new website has been designed with the specific aim of helping investors to identify opportunities faster, using the best data available.

“Property investment should always be head over heart and our site gives investors of all levels the perfect platform to make informed decisions by analysing data and information that isn’t available anywhere else.”

Subscribed users can weigh up the pros and cons of potential investments through a range of features, including a ‘Score’ that identifies a property’s capital appreciation potential.

Each opportunity is scored from one to 10, with the highest scoring listings having the strongest potential for significant gains in the future.

Next to every Score, each listing will also show a true rental yield which is researched and meticulously checked by One & Only Pro's data analysts. Users can also benefit from a range of insights including a mortgage calculator and yield calculator.

Sant-Cassia added: “Landlords and investors want to know which properties offer the best long-term growth potential, but they also want to know how much is going to be generated each year.

“That’s why we’re providing this combination of data. We’ve found that yields published online can often be misleading, which is frustrating. We're therefore committed to providing the most accurate and up-to-date yield data around.”

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