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What is the most profitable London borough for Airbnb hosts?

Buy-to-let landlords looking for an impressive return on investment in the capital through Airbnb stays should look to invest in East London, new research suggests. 

The study, undertaken by Airbnb management company Hostmaker, found that Newham, Havering and Greenwich are currently the most profitable London boroughs for Airbnb hosts. 

According to Hostmaker, which analysed data from AirDNA, Newham tops the list with an impressive 6.8% return on investment, with Havering and Greenwich offering investors 6.5% and 5.7% respectively over the last 12 months.


With the average price of property in Newham currently £363,126, local hosts have been receiving high levels of interest in their properties, with occupancy levels surpassing 55.5%, putting the East London borough top of the list for returns on investment on properties.

The top 10 London boroughs by ROI:

Newham 6.8%

Havering 6.5%

Greenwich 5.7%

Hounslow 5.7%

Tower Hamlets 5.7%

Southwark 5.7%

Lambeth 5.5%

Barking and Dagenham 5.1%

Kingston upon Thames 5.0%

Merton 4.9%

Nakul Sharma, Hostmaker’s CEO and founder, said: “This is an encouraging sign for those looking to invest in London property. Short term lets offer an opportunity to deliver higher returns through flexible rental solutions. These results are a positive announcement for potential investors and can help alleviate the stress of stamp duty on those looking to sell up and move into the capital.

“As stamp duty continues to deter landlords, there is a strong appetite among homeowners for short term lets which provide respite for those looking to boost their revenue. This does not require any change in planning or usage of the property, unlike traditional buy-to-let properties which require buy-to-let mortgages, creating a major barrier to property investors.” 

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