The Residential Landlords Association (RLA) today unveiled its modernised branding to reflect what it describes as its ‘new corporate identity, as the home for landlords’.
The RLA, which represent more than 30,000 landlords, is the UK’s largest landlord association.
Now, to coincide with the RLA’s 20th birthday, it has undergone a total rebrand to reflect the changing landscape of the private rented sector (PRS) and the dynamic attitudes of modern landlords.
RLA chairman Alan Ward said: “The RLA is a very different organisation from the one we launched 20 years ago and our original logo has served us well.
“Always innovative, we needed to reflect the modern values of landlords and renting and the new logo makes that statement emphatically.
“Our mission to advise, inform, educate, represent and protect our members remains unchanged.
“We’re extremely proud of how much the association has grown over recent years and we want to continue evolving and welcoming new members.”
Chief executive Andrew Goodacre described the RLA’s new identity as “more than a rebrand”.
He added: “It [the rebrand] is part of our aim to empower better landlords and change the perceptions of landlords in the mainstream media - an ongoing battle.
“We believe our powerful and contemporary new look will make us more approachable, more powerful in campaigning and more accessible to members, politicians and academics.”