Shawbrook has introduced a new online system called My Shawbrook Portal, which is a self-service platform that reduces flight times from application to offer for buy-to-let customers that require a “like for like” product switch when nearing the end of their mortgage term. 

The portal captures a need within the specialist lending space and has been built to deliver an enhanced customer journey while improving the experience for Shawbrook’s network of broker partners. 

Shawbrook’s “like for like” product switch is offered with no arrangement or product fee. 

Emma Cox, sales director for the Shawbrook Property Division, said: “A huge amount of work has gone into the design and development of the portal based on extensive feedback from our network of brokers, and our own research. What we have produced distinguishes us in the specialist space and delivers a dramatically enhanced customer experience that takes nothing away from our broker partners. 

“This was one of the main requirements of the scoping phase and we were conscious that, although as a regulated bank we are obligated to provide ongoing product solutions for customers, we also have an obligation to our core distribution around which we have built this business. 

“I firmly believe that we have been successful in achieving both these objectives, and that our brokers will benefit from an additional point of difference when future clients are looking for a funder with an active desire to support them over the long term.”