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Rents in London hit an all-time high as supply plummets

Asking rents in London rose to a record high in December, with market conditions in the capital improving to levels not seen since Q1 2015, as the number of homes available to let continues to fall, according to the latest data from Rightmove.

Compared with this time last year, available rental stock in London is down 22%, the figures show, and this is likely to place further upward pressure on rental values moving forward, with Rightmove predicting that asking rents will rise by 4% in London in 2019.

Nationally outside London, the property website forecasts 3% growth in rental values owed in part to a fall in housing supply. There are 10% fewer rental properties marked available compared to this time last year.


Hertford saw the greatest increase in demand from tenants over the past year outside London, while East Ham has seen the biggest increase in demand in London

The widening supply-demand imbalance in market has led to a lack of choice for tenants and rents rising to a new record of £2,034 per month, surpassing the high of 2016.

Miles Shipside, Rightmove’s commercial director and housing market analyst, said: “The increasing rents in London reflect that demand has been exceeding supply over the past year.

“When the government introduced higher stamp duty on second home purchases back in 2016, it deterred many landlords from investing in the buy-to-let market, which in turn has exacerbated this ongoing dearth of available properties, and we’re yet to see any significant boost in stock from the many build-to-rent programmes. In addition, the more punitive treatment of tax reliefs has meant some landlords are also exiting.”

Outside London, it is places in the North West that have seen the biggest increase in tenant demand, with six towns from the region making the top ten this year.

The top five include Hertford, Bootle, Bracknell, Winsford and Prenton. In the capital, East London dominates the top five, which comprised East Ham, Forest Gate, Biggin Hill, Elephant and Castle and Chadwell Heath.

Hayes, Notting Hill, Hammersmith, Canary Wharf and Highgate all feature in the top five London areas where asking rents have increased the most, with Newbury, Swansea, Dundee, Dudley and Hinckley being the spots where asking rents have risen the most across the rest of Great Britain.

Shipside added: “We forecast that average asking rents will continue to slowly strengthen further in 2019, by perhaps 3% outside London. In the capital there are no signs of an increase in buy-to-let activity, which may lead to asking rents growing further by around 4%.

“A mutually beneficial plan for both buy-to-let landlords and tenants is to strike up a genuine rapport. It eases landlords’ concerns if they have a tenant in situ for several years, while a tenant with a good relationship with their landlord will stand a better chance of negotiating more favourable rents.”

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Poll: Do you agree with Rightmove's forecast that average asking rents will continue to slowly strengthen further in 2019?


  • G romit

    With the introduction of the Tenant Fees Ban in June rents will rise to compensation for this. Do not believe the rhetoric that that won't, they will just as they did in Scotland when the ban was introduced there.

  • icon

    Thus is potentially a bonus for those landlords that charge fees. Fees are usually one-off, whereas the higher rent will no doubt apply for the duration of the tenancy. Potentially the cost will be recouped several times over by the time the tenant leaves. I saw that as soon as it was announced, although it makes no difference to me as I have never charged fees anyway.


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