A number of key regional housebuilders across England, Scotland and Wales have signed up to Zoopla, offering consumers, including buy-to-let landlords, more choice when looking for a property to buy.
The firms to join Zoopla’s new homes operation include Weston Homes in London and the South East; Duchy Homes in the North of England; Edenstone Homes in South Wales and the South West of England; MacTaggart & Mickel in Scotland; Robertson Homes in Scotland and the North East of England; and William Davis Homes in the Midlands.
Collectively, the housebuilders will add 2,500 new homes to Zoopla each year, across 60 geographical locations in the UK.
The multiple wins follow a revised new homes strategy, which seeks to optimise and diversify choice for home buyers, and includes last month’s launch of Zoopla’s new homes search experience, which recorded a 43% uplift in conversion rates for housebuilders and developers in its beta testing phase.
Alex Rose, director of Zoopla New Homes, said: “Housebuilders are a business priority for Zoopla, and we have developed a specialist operation to support them effectively, delivering maximum ROI.
“Our strategy has resulted in the acquisition of a slew of revered new homes developers, each of whom is a strong regional operator and helps to strengthen our footprint across the UK.
“Marketing a new home with Zoopla is about more than just a portal listing; we are an established property data business that offers our customers innovative marketing and analytical tools that segment and reach homebuyers directly in market today, via their inboxes, mobile devices and through social media. We’re helping to ensure that consumers are targeted strategically and that their journey is personalised.