Northwood, part of the Belvoir group, has launched a new TV advertising campaign to highlight its guaranteed rent scheme, in response to landlord concerns about the rental market.
Phil Gee, managing director of Northwood, insists that his firm recognise that many landlords currently have “concerns”, including worries over the impact of Brexit, the economy and the future of the rental market, which are factors that are having a negative impact on growth rates.
He commented: “Our franchisees are reporting that landlords are expressing considerable interest in Northwood's Guaranteed Rent Scheme, and as a result we have commissioned a TV advertisement, which will be live on the ITV Hub until the end of this month.
“Northwood's guaranteed rent scheme assures landlords that they will get paid on time every month, without fail. There are no set-up fees, monthly commission, or hidden extras to worry about, and over 20,000 landlords across the country are worry free because they use Northwood. We felt the time was right to raise awareness of our Guaranteed Rent Scheme to help even more landlords.
“This is not the first time that Northwood has used TV advertising, but it has been three years since we last committed to this type of proactive marketing.
“The TV advert will run on ITV hub up until to the end of February and is likely to receive a total of 700,000 views. It will be shown in all regions that ITV cover and we have also arranged for the ad to shown on STV Scotland so that our franchisees in Scotland can also benefit from the campaign.”