x
By using this website, you agree to our use of cookies to enhance your experience.
STAY CONNECTED!
    
newsletter-button

TODAY'S OTHER NEWS

What do renters really want?

Whether you are looking to add to your portfolio by acquiring a new property or preparing to re-let any of your existing properties, it is important to understand what tenants are looking for when searching for a new home.

Different tenants understandably have different needs, but new research by Zoopla has attempted to establish some common factors that appeal to tenants of all kinds.

The research found that parking is the number one requirement for renters, while pet-friendly rentals are growing in popularity, with the search term ‘pets’ ranking as the third most popular across Great Britain on the firm’s multiple property-related websites.

Zoopla analysed search data from its keyword property search tool to reveal the nation’s most sought-after features of a rental home, and aside from ‘parking’, it was noted that ‘garage’ and ‘furnished’ also ranked highly.

The findings come at a time when the average motorist in the UK spends 91 hours every year looking for parking spaces according to research by the British Parking Association (BPA).

Rental homes that allow pets are also in high demand across the nation, with the search term ‘pets’ featuring in the top three most searched property features in every region across Great Britain.

Annabel Dixon, spokesperson for Zoopla, comments: “Parking and garages were a consistent requirement for tenants across the nation. While this may not be the most exciting feature of a home, our research clearly shows that landlords can make their properties much more attractive by creating or enhancing existing parking. Whether they re-landscape their garden to include a driveway or apply to drop the kerb outside their house, these changes could pay dividends.”

Top 10 key word searches across Great Britain

Rank

Keyword

1

Parking

2

Garage

3

Pets

4

Furnished

5

Garden

6

Student

7

Bills included

8

Balcony

9

Bungalow

10

Detached

Source: Zoopla, March 2019

On a regional level, renters in London have commonly searched for ‘gym’ and ‘ensuite’, yet these terms did not appear in the top requirements for renters in any other region across Great Britain.

Meanwhile, tenants in Scotland have arguably less demanding requirements, with ‘dishwasher’ making it into the top 10 for the country.

In the North East and South West, home hunters are after countryside dwellings, with ‘rural’ and ‘cottage’ featuring on tenants’ lists of priorities in these regions. Whilst renters in the North West of England clearly enjoy the great outdoors, with ‘garden’ and ‘balcony’ featuring in the top 10 list for tenants.

Top 10 key word searches across all regions

Rank

East Midlands 

East

London

North East

North West

Scotland

South East

South West

Wales

West Midlands

Yorkshire & Humber

1

Parking

Parking

Parking

Garage

Parking

Furnished

Parking

Parking

Garage

Parking

Parking

2

Garage

Garage

Garden

Parking

Pets

Pets

Garage

Garage

Parking

Garage

Garage

3

Pets

Pets

Pets

Pets

Garage

Parking

Pets

Pets

Pets

Pets

Pets

4

Furnished

Garden

Balcony

Furnished

Furnished

Garage

Garden

Student

Furnished

Furnished

Furnished

5

Bungalow

Furnished

Furnished

Bungalow

Garden

Unfurnished

Furnished

Furnished

Bungalow

Garden

Garden

6

Student

Detached

Bills included

Garden

Bungalow

Student

Student

Garden

Detached

Detached

Bungalow

7

Garden

Bungalow

Garage

Detached

Bills included

HMO

Detached

Rural

Garden

Bungalow

Unfurnished

8

Detached

Bills included

Studio

Student

Student

Ground floor

Bungalow

Bungalow

Bills included

Bills included

Bills included

9

Bills included

Conservatory

Gym

Cottage

Detached

Dishwasher

Bills included

Detached

Student

Student

Detached

10

Driveway

Student

Ensuite

Rural

Balcony

Garden

Ground floor

Cottage

Unfurnished

Conservatory

Student

Zoopla also analysed viewings data to reveal the most viewed property types across the nation. Unsurprisingly, three-bedroom houses are the most frequently viewed properties on Zoopla; this was the case for every region except for the Capital where two-bedroom flats pipped the three-bedroom house to the post

 

Yorkshire

West Mids

Wales

South West

South East

Scotland

North West

North East

London

East

East Midlands

Most popular house type

3-bed

3-bed

3-bed

3-bed

3-bed

3-bed

3-bed

3-bed

2-bed flat

3-bed

3-bed

Number 2

2-bed

4-bed

4-bed

4-bed

4-bed

4-bed

4-bed

2-bed

3-bed

4-bed

4-bed

Number 3

4-bed

2-bed

2-bed

2-bed

2-bed

2-bed

2-bed

4-bed

4-bed

2-bed

2-bed

 Source: Zoopla, March 2019

Dixon added: “From gyms to balconies, right through to dishwashers, it is fascinating to see how the requirements of renters differ across all regions of Great Britain. With Londoners paying a premium in rent, it makes sense that these tenants are focused on high quality amenities and luxury features; whilst renters in more rural locations are looking for properties that make the most of their countryside setting.

“Three-bedroom houses have come up trumps in our ranking of the most viewed properties by house hunters. These homes appeal to a wide range of buyers and tenants, including young families who are looking for space to grow as well as downsizers who want a more manageable space that can still accommodate visitors.”

  • icon

    Off road parking where possible, a garden and pets considered yes, furnished and bills included, no.

icon

Please login to comment

valpal
submit
sign up