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What are people not willing to compromise on when renting property?

Many renters are relatively flexible in terms of the area that they are willing to live in, but there are plenty of other things that a number of people will simply not compromise on, according to new research.

The survey by Zoopla has found that 61% of renters are not set on the area they are looking in, but they are not so flexible when it comes to nearby amenities, including shops, bars and entertainment.

The new study, which surveyed more than 1,700 renters across the UK, asked respondents what they would or would not be willing to compromise on when looking for their next place to rent.


Following nearby amenities, including shops, bars and restaurants, being crowned as the factor people are least likely to compromise on, number of bedrooms and size of property were ranked in second and third place.

These three considerations were ranked above inclusion of outside space, which came in fourth place, and proximity to family and friends, which ranked 10th.

The top ten, from least to most likely to compromise on, are as follows:

1) Nearby amenities (e.g. shops, bars, entertainment)

2) Number of bedrooms

3) Size of the property

4) Outside space (i.e. garden or balcony)

5) Distance from place of work/study

6) Price

7) Decor/furnishings

8) Proximity from transport links

9) Standard of the property (e.g. general maintenance, cleanliness)

10) Proximity to family/friends

Annabel Dixon, spokesperson for Zoopla, commented: “Our research paints an interesting picture of renters’ priorities when looking for a new home. It may come as a surprise to discover that renters are more likely to prioritise access to local amenities over the number of bedrooms and rental price.

“Given that the majority of renters are open-minded on location, our research highlights an opportunity for letting agents to introduce renters to new areas that they wouldn’t have considered themselves.”

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