Buy-to-let landlords and letting agents will find that they will typically achieve the highest number of leads during weekday evenings, with the level of tenant enquiries typically peaking at 8pm on Monday, according to Zoopla, the owner of multiple leading property-related website, software and data brand.
When it comes to the peak hours for renters, weekdays at 8pm may be the most popular hour for lead generation generally across most of the week, but at the other end of the spectrum, Fridays and Saturdays see the fewest rental leads generated.
Charlie Bryant, managing director at Zoopla, commented: “We always strive to provide our agents with the best insights to inform their marketing strategies.
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I normally find the first hour of listing to be the busiest for enquiries, no matter the time of day. I guess this is because they have logged an alert, but I could be wrong.
And I typically receive around 30% of the total enquiries on the first day.
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