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The need for speed: fast broadband now considered ‘crucial’

With most of us using multiple digital devices and streaming everything from TV shows and music to computer games and powerpoint presentations, fast internet connectivity is now one of the first services that people look for in a new home.

Whether for work, study or entertainment reasons, a reliable and affordable broadband connection is something that may prospective renters simply cannot live without.

According to a new survey of 2,115 Brits, homeowners commissioned by broadbandchoices, a broadband, mobile, and TV comparison site, a fast broadband connection is the third most important factor for people when choosing an area to live in.


The study found that 69% of people consider fast broadband connection an important factor when choosing a new area to live in.

Additionally, 78% said that a good internet connection is important to them due to accessing streaming services such as Netflix, Amazon Prime and Now TV.

Respondents claimed that a fast and reliable broadband connection was more important than living close to good nurseries and schools (57%), friends and relatives (38%) and shops and amenities (35%).

The poll found that accessing streaming services is the main reason people need a good internet connection, followed by communicating via social media, WhatsApp and email (62%), online shopping (57%) and being able to work from home (25%).

Mark Pocock, home communication expert at broadbandchoices, said: “Moving to a new house can be a problematic and stressful time, and these results emphasise how crucial a reliable and fast broadband connection can be to reduce any further needless roadblocks in the way of a smooth transition to a new area.

“Without an internet connection, many can feel disconnected and inconvenienced.”

He added: “The broadbandchoices regional speed checker is a useful tool to assist in this before you move, helping to discover the best deals for broadband in your area, and hopefully avoiding any additional disruption to the homeowners moving experience.”

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  • PossessionFriendUK PossessionFriend

    The Brexit Party ( Landlords ONLY choice ) has pledged to deliver this.
    Lets be fair, TBP couldn't do worse than any of the other parties !

    • 04 July 2019 13:40 PM

    BrExit Party definitely the only vote in town.
    However the big risk is it splits the Tory vote and lets the looney Corbyn in through the back door.
    Whatever happens Corbyn simply cannot be allowed to assume power.
    The Tories are pretty useless but Labour is positively evil.
    That nasty piece of work McDonnell cannot be allowed anywhere near the nation's finances.
    The recent Peterborough by-election would have wiped out the Labour vote by about 50000 votes.
    There must be electoral pacts between the BP and the Tories.
    Tactical voting is called for to prevent Labour assuming power.
    Labour is the biggest threat to the UK since Hitler.
    Labour is simply not fit to govern.
    They must be stopped whatever is the cost of doing so.


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