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Sharp rise in demand for property in Preston

There has been an increase of almost 60% in buyer enquiries in Preston in the last 12 months, according to new analysis from Zoopla.

The property portal delivered 59% more sales leads to its agent clients here over the last 12 months, crowning the North West city as the location with the highest increase in buyer demand year-on-year across the UK.

With demand rising, enquiries from homeowners asking agents to value their properties in Preston have risen by 58% over the corresponding time period.


Emma Roberts, managing director of Roberts & Co, an estate agency business which has a stronghold in Preston, commented: “Preston is growing in popularity. The market is healthy here as whether you’re a family looking to be near good schools, which Preston has an abundance of, or you’re a first-time buyer on the hunt for a destination with great job opportunities, the city really does have it all. Our clients vary hugely which is a key part of keeping the market healthy and active.

“Preston city centre has seen a major influx of investment in the last two to three years, the centre has become more accessible to pedestrians and a number of new shops have opened too. This revitalisation of the high street doesn’t stop at the city centre, we’ve also seen neighbouring suburbs spring back to life with independent cafes, shops and bars opening in Penwortham. This is creating an attractive community vibe which home hunters find attractive.”

Estate agency branches in Cardiff received the second highest increase in sales leads from Zoopla, with the property portal generating 58% more sales leads to estate agents here in the last 12 months.

Full list of the top five destinations below:

Local authority

Sale Leads % increase in 2019 vs 2018

  1. Preston


  1. Cardiff


  1. Falkirk


  1. Cambridge


  1. Barking and Dagenham


Today’s data shows that pockets of the UK continue to see spikes in buyer interest despite the backdrop of political uncertainty, according to Charlie Bryant, managing director of Zoopla.

He commented: “Our focus on investing in advertising, building new products and revamping our tools is working and consumers are coming to Zoopla in search of their dream home. We are, and will continue to be, committed to delivering value for money for agents by offering real returns for their businesses.”

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