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Axis Bank aims to meet ‘needs of modern landlords’ by improving DIP process

Buy-to-let lender for professional landlords, Axis Bank UK, has improved its Decision in Principle (DIP) submission system to make it a quicker and simpler process for intermediaries to secure a mortgage for borrowers.

The online portal for keying DIP enquiries has been reconfigured to offer an easier and swifter journey which now involves four key sections: intermediary details, applicant’s details, loan details and property details.

The lender has seen a 150% jump in new business applications over the past seven weeks following a product refresh on 1 July.

Jason Neale, head of buy-to-let business at Axis Bank UK, commented: “We are aware our current submission system is not the most user friendly so we are grateful to our intermediary partners who have supported us so much since the product refresh.

“To see this level of growth in applications in such a short period suggests we are addressing the needs of modern landlords, but we are committed to providing a better customer experience as well.

“Work has begun on a complete new submission system which will provide the customer experience our intermediaries deserve and the aim is to have this rolled out before the end of 2019.

“Naturally, most businesses would wait until the introduction of a new system rather than spend time, energy and money on the development of an outgoing system but it was important for us to make this investment to ensure we made it as easy as possible for our partners to submit dips within the system we currently have.”


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