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Zooploma attracts 25,000 BTL landlords and investors in just over a week

Zoopla has attracted around 25,000 property investors and landlords just over a week after launching Zooploma, a two week email programme that provides property guides, expert advice and inspirational stories.

The ‘Investor Zooploma’ is the fourth launch in the franchise and follows the introduction of similar programmes for first-time buyers, homemovers and renters, which also proved popular.

Adam Knight, head of CRM at Zoopla, commented: “Buy-to-let investors are a key audience to us at Zoopla, which is why we have invested in developing a tailored Zooploma designed to support them, and as a result, support agents, too.

“The world of an investor can be a complex one, with considerations to be taken on topics such as financial liabilities and also the best locations to invest.

“We hope the Zooploma will support them on their investment journey, and perhaps even make the most of the stamp duty holiday until the end of March 2021.”

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