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Rental growth “amongst fastest in a generation” says agency

Average annual rental growth across Britain hit 8.0 per cent in September, the third fastest annual rate of growth recorded this year. 

The data comes from lettings agency Hamptons. 

Regions in the southern half of England have continued to drive rental growth.  


The average rent on a new home rose 14.8 per cent in the South West, 14.7 per cent in the South East and 10.8 per cent in the East of England. September marked the sixth consecutive month where annual rental growth hit double figures in the South West.

London rents have also continued to recover.  

Although Inner London annual rent figures fell for the 20th consecutive month, the 4.4 per cent annual fall was the smallest decline this year, and smaller than the 22.1 per cent decrease recorded in April when the market bottomed out.  

In Outer London, rents grew 3.2 per cent annually in September, rising for the 13th consecutive month.  This kept Greater London rents overall in positive territory, up 1.8 per cent year-on-year.


Hamptons research head Aneisha Beveridge says: “While rental growth rates typically peak over the summer months, this year they have continued to rise into the autumn.  

“This means average monthly rents have passed £1,100 for the first time nationally, led by big increases on larger homes.

“The average four-bed home now costs 120 per cent more than a one-bed, up from 95 per cent pre-pandemic.  While we are expecting this growth to moderate in the final few months of the year, it is likely 2021 will mark some of the fastest rates of rental growth in a generation.”

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    Increased pressure on LLs has lead to a slow and steady exodus from the PRS whist the number of households looking to rent continues to increase.

    Increased demand + lower availability = rent rises

    Just wait until EPC C hits - I predict the flood of LLs leaving the sector will precipitate a housing crisis.

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    Increase landlord costs and red tape = increased rent for tenants, are MPs of all parties really too thick to see this ?

    Theodor Cable

    They sure seem to be, and have been the same for years and years.

    Local authorities are even worse with their hair brain schemes to squeeze every last penny....And forever they have not understood that the tenant is the one who suffers.....

    Fools leading fools.......


    Shelter, Generation Rant etc, are equally thick on cause and effect.

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    Well, well well.... who would have thought it?
    Successive governments, Shelter, Generation Rent, Acorn, et al, don't say you weren't warned to be careful what you wished for. This dire lack of housing stock is on you.


    I agree sucessive governments allowing the PRS to grow so large was a giant mistake, as was selling off state owner homes, the two just dont have the same objectives, renters want affordable secure homes and landlords want max profit and the option to sell or change use anytime they choose ie air b&b, its the renters that suffer being churned on all the time and in turn casues renters to get into debt or even homeless. The answer is for the state to buy up private properties as they can borrow at a lower rate than any private individual.


    David council houses were sold to council tenants who in the main were totally ignorant of financial affairs , then out came the double glazing salesmen and the financial advisors, mortgages were maxed out, extensions, BMWs in the drive and they could no longer pay the monthly mortgage payments, properties re processed, auctioned, landlords bought them and rented them back to the bankrupt ex council tenants, ignorance is bliss.

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    David have you looked at the cost of administering social housing? Even if social landlords were given their housing for free the rents would still be more I believe than the PRS. You get a whiff of the cost of the social sector where landlords lease the property to the councils and are given a contribution to the maintenance. A fellow landlord was charged £360 for changing the latch on the gate which he said would cost him £15 plus half an hour of his time.

    Why did it cost so much to do the job because it involves a risk assessor to first analyse the job then a carpenter to do the job and finally and inspector to check the job. I forgot to mention those working in the office who had to process the application.

    David what you say sounds wonderful in theory but wake up to the real world
    Jim Haliburton
    The HMO daddy


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