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Most London rents now lower than they were in 2016, says Rightmove

New figures released by Rightmove this morning show that 65 per cent of London locations now have lower rent levels than five years ago - in the rest of the country, that figure is a mere four per cent.

The five-year study by the portal is based on over 900,000 rental properties; it found the decline in rents is being driven by areas of Inner London, where asking rents are down by 6.5 per cent now compared with Q1 2016. In Outer London rents are holding up better; even so, they are only 2.0 per cent higher than five years ago.

The biggest drop in the capital is in Finsbury, where asking rents are 24 per cent down on five years ago from £2,818 per calendar month to £2,147. The number of rental properties in Finsbury on Rightmove is up by 76 per cent compared to a year ago. 


The biggest five-year rise in London is in Hammersmith where asking rents are 12 per cent higher than five years ago, although the rental growth occurred between 2016 and 2020 as rents right now are down by 19 per cent in the area compared to this time last year.

The biggest decline in cash terms is in Knightsbridge where monthly rents are £1,246 lower than five years ago although they are still a hefty £6,221 pcm.

Rightmove’s Director of Property Data Tim Bannister said: “Our data shows a stark contrast between the rental market in central areas of London and the market across the rest of Great Britain. 

“Agents are telling me that they don’t have enough rental stock to meet the demand from tenants in many areas, while in London there will be some tenants who have a lot more stock to choose from. Landlords who five years ago took a longer term view obviously couldn’t foresee the effect that covid would have on rents, and right now they’ll be doing all they can to prevent voids and hope the drop in rents is fleeting. 

“The frenzied buying and selling market is likely to be exacerbating the problem as well, as some sellers are moving into rental accommodation until they find the home they want to buy, adding further demand to already diminishing rental stock levels.”

Outside London there are only seven locations in the study with asking rents lower than five years ago. Three are in Surrey (Woking, Walton-on-Thames and Weybridge), plus the two city centres of Southampton and Birmingham, along with Leamington Spa and Chigwell.


The rental market is seeing record demand and a lack of available stock across all regions outside the capital, leading to strong rental growth across all regions and monthly asking rents at a record of £982 pcm. 

The East Midlands has seen the biggest increase over the past five years of 19.3 per cent, rising from £733 to £875 per calendar month. It has also seen the largest growth over the past year, up by 7.5 per cent.

The strong demand has led to the percentage of available rental stock outside the capital being down by 54 per cent compared to this time in 2019, while in London it is up by 19 per cent. This has led to the majority of regions seeing properties let to a tenant in the fastest time since we started recording this data ten years ago. South West is the fastest at 14 days, followed by the East Midlands at 17 days.

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    How many times have I said this, now Rightmove backs it up we data. I don’t need data I am in the front line.


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