A Build To Rent operator is introducing “signature scents” into its properties “to lift moods and enhance the rental experience.”
Fig, orange and bergamot are among the fragrances used “to evoke feelings of relaxation and escape” according to Quintain Living, which is introducing the smells at its Canada Gardens scheme at not-obviously-fragrant Wembley Park, north London.
The announcement says residents at the scheme, which has an acre of gardens, are being treated to the fragrance by “conceptual design company” Fossey Arora, which has put the emphasis on creating “a sense of carefree escape.”
It’s worth quoting at length from the statement issued by the Build To Rent firm, which handles some 2,500 units at Wembley Park.It says: “[The] journey begins in the super-lobby, where the garden-fresh scents of orange, bergamot and lavender evoke memories of warm summer breezes and long, carefree days. The plant-filled lobby, with its high ceilings and simple, natural materials is ideally suited to this welcoming, summery smell.
“The bright and sunny bergamot, which is reminiscent of Earl Grey tea, gives way to a pre-heart note of grapefruit, bringing to mind the impression of a hot, sunny day in even the gloomiest of weather. The wonderful heart notes, which blend white lavender and sweet neroli, are grounded by base notes of rosemary, patchouli and vetiver attar.
“Canada Gardens’ smaller entrance, meanwhile, is all about fresh green tea.”
Danielle Bayless, chief operating officer at Quintain Living, adds: “By diffusing different scents in different areas, we’re creating a wonderful sensory experience for our residents which unfolds as they move from one part of Canada Gardens to another.
“Our beautiful roof terrace, for example, uses ‘oakmoss 3’ – it’s a fragrance that provides a more mature, almost lived-in sense of connection with nature and relaxation. An earthy openness in the midst of the city. It’s a very versatile scent – whether residents are working on the rooftop or practising yoga, it promotes the right ambience.”
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