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Graham Awards


Rent rises slow but no falls forecast for rest of 2021 at least

The Hamptons lettings agency says the rate of annual rental growth is slowing slightly - but there’s no suggestion of a rent fall this year.

In its latest market snapshot it says rents across Britain rose 6.2 per cent in July compared to the same month in 2020, but that was down from 8.5 per cent in June.  

Southern regions, except for London, recorded the strongest annual growth.


Last month saw five of Britain’s 11 regions record their fastest ever yearly rent rise since the Hamptons Lettings Index began in 2014.  Rental growth hit double-digits in four regions, down from six regions in June.

Inner London rents continued their recovery, down 11.0 per cent on the same time last year.  This compares to an annual fall of 16.5 per cent in June and 20.3 per cent in May.  

Here the number of tenants registering was up 13 per cent year-on-year, while the number of homes available to rent was down 45 per cent on 2020's record highs.

Aneisha Beveridge, head of research at Hamptons, comments: “Tenants are suffering from less choice in the rental market. And this lack of stock is underpinning rental growth, which remains well above normal levels, with few signs it’s likely to significantly slow over the coming months.  

“This lack of stock is also likely to suppress activity, meaning fewer homes could be let in 2021 than in 2020, despite last year’s lockdown.”      

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    The pressure on rental housing stock is only going to get worse. More households are coming into the market just when many LLs are leaving due to extra regulations, lack or support from Govt / LAs and the imminent imposition of EPC C.

    Renting is going to become unaffordable for many people and with no alternative they will be looking to social housing for support - where there is already a dearth of properties. The LHA bill will go through the roof and we will have a housing crisis the like of which we have never seen before.

  • Theodor Cable

    If the property is smart, in a good condition and in a favoured location, there will ALWAYS be an eager tenant waiting, if not ready to bite your arm off......


    Just relet a small terrace in Norwich, in excess of 10 viewings, 6 suitable tenants wanted it, new tenants move in tomorrow, rent increased by £150 per month, a real shortage of properties to rent.

  • icon

    Exactly right when Tenants come its the quality, condition of the property they want at a reasonable Rent not a “How to Rent “ guide.
    We can survive without Government help and always did but we cannot survive their Vandalism.

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    Hamptons? Never of heard of them. What do they know about rental prices in my area? Prices are going up quite a bit where my properties are.

  • George Dawes

    I have , not massively impressed tbh ..

  • Theodor Cable

    Hampton's = VERY Expensive

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    And they wonder why the rents are high? With section 24 taking its full bite and all the other things the helpful so called charity/ businesses have pushed for which have forced up costs. You don’t need to be a mathematician to know the costs always end up with the end user.

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    Exactly, they have driven up costs and rents no end while pretending to be the Tenants friend, that one is wearing a bit thin now. What they are really doing is creating a Cash Cow for themselves that won’t dry up but last in perpetuity.


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