Landlords with large budgets and who are seeking a surprising discount, even in today’s market, could be tempted by research which shows discounts on high-end homes across London, up to £155,000.
Mortgage firm Henry Dannell analysed current market data looking at the average price achieved for prime London properties across 20 areas of the high-end market and how this compares to the original asking price at which they were originally listed.
The research shows that on average, prime London homebuyers are securing a one per cent discount on their purchase and while this may sound marginal, it equates to over £42,000 on the average sale.
However, in some areas, the discount is much higher and nowhere more so than in Mayfair and St James’s. Properties entering the market are doing so at an average asking price of almost £2m, but buyers are securing a 7.9 per cent discount - a saving of £155,418.
Across Fitzrovia, Bloomsbury and Soho, buyers are securing an average discount of 5.6 per cent equating to a saving of £71,432 on the original asking price.
Director of Henry Dannell, Geoff Garrett, comments: “The prime London market has struggled in recent years and while we’ve certainly seen glimpses of a revival at times over the last 12 months, this has yet to fully materialise.
“Transaction volumes remain fairly muted and although property values have continued to creep up, those motivated to sell are dropping their price expectations in order to secure a buyer.
“A one to five per cent reduction on the initial asking price of a property is pretty normal in any segment of the market, but in prime London, this equates to quite a considerable sum of money.
“With travel restrictions easing and foreign interest now returning, we expect the prime London market to perform far better in 2022, and while high-end homebuyers may be securing a bargain at present, this is unlikely to be the case later on in the year.”
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"Landlords with large budgets and who are seeking a surprising discount, even in today’s market, could be tempted by research which shows discounts on high-end homes across London, up to £155,000."
Property prices are heavily influenced by sentiment. If the asking price for high-end homes in London is down by £155,000 that is a shift in market sentiment, not a discount.
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