By using this website, you agree to our use of cookies to enhance your experience.
Graham Awards


Up! Up! Up! Huge leap in demand for rental properties

The proportion of landlords reporting increasing tenant demand has hit an all-time high of 62 per cent.

Research undertaken on behalf of Paragon Bank has revealed that the strong tenant demand seen during last year has continued into 2022 after growing to the highest level recorded since 2011, when research agency BVA BDRC started tracking the metric.

Figures for the first quarter of the year suggest that numbers of people seeking privately rented homes have grown consistently throughout the course of the Covid pandemic. 


The 62 per cent of landlords who reported increasing tenant demand in Q1 2022 is double that of the same period a year ago and almost four times the level reported in Q1 2020 when only 16 per cent of landlords felt that demand was growing.

As part of the most recent research, over 700 landlords were asked to assess tenant demand over the previous three months. 

A ‘significant increase’ was seen by over a third, 34 per cent, of respondents, with a further 28 per cent reporting slight increases. 

Perceived decreases in tenant demand, both significant and slight, were recorded by just three per cent of landlords, the lowest on record.

Analysing the results regionally highlights the impressive resurgence of the Central London rental market. Increasing tenant demand was reported by 84 per cent of landlords operating in the inner capital, a substantial increase on the 12 per cent seen in Q1 2021. 

This places Central London alongside the South West and Wales as the regions seeing the highest levels of increasing tenant demand during the previous three months.


Moray Hulme, mortgage sales director for Paragon Bank says: “Another record high in the proportion of landlords reporting increasing tenant demand reaffirms the need to increase the supply of homes in the private rented sector.

“There is evidence of landlords exiting the sector with many citing increasing tax and regulatory requirements making their lettings business more arduous to operate. While it is clearly important that landlords are taxed appropriately and the sector is regulated to ensure high standards are maintained, we must ensure that buy-to-let remains attractive enough to investors who are vital in supplying the properties needed to meet demand.”

Want to comment on this story? Our focus is on providing a platform for you to share your insights and views and we welcome contributions.
If any post is considered to victimise, harass, degrade or intimidate an individual or group of individuals, then the post may be deleted and the individual immediately banned from posting in future.
Please help us by reporting comments you consider to be unduly offensive so we can review and take action if necessary. Thank you.

  • icon

    I think this answers the nearby stupid question on what would be wrong with getting rid of private landlords if anyone was really in any doubt!

  • icon

    There certainly is a huge demand in my area, fueled by lack of supply.

  • icon

    I have recently received calls from agents I have used in the past asking if I have any properties to let ! This has never happened before, let us wait and see how the PRS looks after the EPC C comes in :( FYI…… it will be a disaster zone !


Please login to comment

MovePal MovePal MovePal
sign up