Shock new figures from Zoopla show that although rental demand has softened over the last year there are still 15 people chasing every home for rent, more than double the pre-pandemic average of six people. 

Available supply has grown by almost a fifth over the last year but there are still a third fewer homes for rent than over the pre-pandemic years due to low levels of new investment in rented homes. 

Rents have fallen over the last quarter across several regional cities due to localised supply and demand changes and affordability constraints in certain cities. 

Average rents have fallen slightly over the previous quarter in Nottingham (-1.4%), Brighton (-1.1%), York (-0.4%) Glasgow (-0.4%), Cambridge (-0.3%) and London (-0.3%). These are modest falls in the context of the rapid growth in rents recently, but it is clear evidence that rental market dynamics are starting to turn in some markets.

In London, there is an inner/outer split. Rental growth has slowed the most in inner areas with rents in Westminster and Tower Hamlets up by less than 2.5% over the last year and posting modest quarter-on-quarter declines. 

In contrast, yearly rents are up by over 10% in outer  London areas such as Barking & Dagenham, Redbridge and Havering where average rents are 20% below the London average. The average rent in London is now £2,122, still significantly above the UK average of £1,226.

Despite the annual rate of growth in rents and average earnings narrowing overall, there’s a wide variation in how much average earnings are spent on rent.

This ranges from 41% of gross earnings spent on rent in London, to 21% in Scotland. This explains why rents are rising fastest in the North East and Scotland as rental costs account for the lowest proportion of gross earnings. In contrast, in London, the growing unaffordability of renting is starting to act as a drag on rental growth. 

This unaffordability is also driven by a lack of supply in the rental market. 

The stock of homes in the private rented sector across Britain has remained broadly flat since 2016 at around 5.4m. Although there hasn’t been an exodus of landlords, the levels of net new investment have been low which has stalled any growth in supply to meet higher demand. 

This has been compounded by 2016 tax changes and rising interest rates which have impacted the number of buy-to-let landlords. Despite this, Zoopla data shows a continued steady flow of homes for sale on Zoopla that were previously rented. This averages c.31,000 a quarter, a level that has remained broadly constant for the last four years.

Commenting on the latest report, Richard Donnell – executive director at Zoopla – says: “The increase in the cost of renting has slowed to a 30-month low. Rents continue to grow faster than average earnings although the gap is much narrower than a year ago. Rental demand continues to run well ahead of available supply which is keeping the upward pressure on rents but there are some areas where rental growth has stalled.

“The number of private rented homes has been static since 2016 which has compounded the rise in rents over the last 3 years. Growing the supply of rented homes, both private and affordable, should be among the top housing priorities for the next Government.  A healthy private rented sector is vital for economic growth and a more balanced housing market. More supply is the fastest route to easing the pressure on renters and improving the overall quality of rented homes”