The National Residential Landlords Association is rebranding from today with the new streamline ’Championing a responsible private rented sector’.

A statement on the association’s website over the weekend says: “Following extensive consultation with you, our members, we are introducing fresh new branding alongside improvements to our website to make it easier for you to access the information you need, when you need it.

“Since its inception four years ago the NRLA brand has been synonymous with trusted information and advice, quality training and robust campaigning – and has a bursting awards cabinet to provide it.

“None of this will change, but, as membership looks to exceed the 110,000 mark, we wanted to create a modern new look to reflect our dynamic and innovative organisation and our commitment to our members.”

It says the new strapline – ‘Championing a responsible private rented sector’ – sums up the association’s attitude as well as serving as a promotion of that message to the government and public.

Members have been told: “Those who visit the site from Monday will see a sleek new homepage in our new corporate colours, with improved search function complemented by a streamlined navigation system to help you find what you’re looking for more easily.

“Our invaluable resources, including essential documents and guidance can now be found in the Advice & Guidance section, with campaigns work under Policy & Research and details of our trusted industry partners and recognised suppliers located in the Our Partners area.”