Rental growth slows – but Goodlord warns about dramatic 2025

Rental growth slows – but Goodlord warns about dramatic 2025


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England’s rental market continued to settle in November, with average rents down 3% since October, and the pace of year-on-year increases falling. 

According to the Goodlord index, the average monthly price for a rental property in England dropped to £1,205 in November, a £33 decrease from October’s £1,238. Void periods lengthened, as the market cools off after a summer of intensely high demand. 

Whilst October saw year-on-year rent increases drop to 4% – the lowest recorded in the year to date – that figure fell even further in November, with average rents rising by just 3% when compared to the same time in 2023. 

In contrast, rents in August were tracking 10% higher year-on-year compared to 2023 rents. 

The average monthly cost of a rental property in England was £1,205 in November 2024, a rise of £38 compared to the £1,167 recorded in 2023. 

The largest regional increase came in the North East, where rents are up 4% in the last 12 months, while the North West saw prices increase by less than 1% over the same year-on-year period. 

Across England, new rents fell by almost 3% in November, with every region in the country recording a drop in prices for the second month on the spin.  This follows a significant decrease in October – when rents were down 12.6% on September figures.

The biggest price reduction during November came in the North West, where rents were down by nearly 6% from £1,022 in October, to around £966 in November. The South West, which recorded a staggering 24% drop in rents during October, saw prices continue to fall in November, down a further 4% from £1,259 to £1,210.  

With demand continuing to ease through the autumn, the average time that rental properties lay empty between tenancies was again extended in November. Average void periods lengthened from 19 days in October to 21 days in November, just one day short of the year-to-date high recorded in January (22 days).

While this extension represents a 10% month-on-month increase, it is broadly consistent with the pattern usually seen at this time of year, with average voids in November 2023 being just one day shorter (20 days) than they were this November. 

The biggest increase in voids during November came in the North East and North West regions, which both saw a 35% jump – from 17 days to 23 days. 

William Reeve, CEO of Goodlord, comments: “While October’s statistics were certainly more eye-catching, rents on new tenancies continued to fall in November and year-on-year price increases have again softened. Meanwhile, the lengthening of void periods is to be expected for this time of year, as demand for properties cools after the summer scramble and in the run up to Christmas.

“While demand remains consistently high, this less frenzied period of activity will hopefully give agents a welcome breather as they get ready for a seismic 2025 – when the Renters’ Right Bill becomes law.”

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