Rightmove is launching a new campaign to put the game-changing work of letting agents in the spotlight.

Called ‘The Game Changers’, Rightmove will be spending the next few weeks collecting what it describes as “positive stories from movers and landlords” about their experience working with agents, that showcase the valuable role agents play in helping people to move.

The stories will be anonymised, and six winners will be chosen by a judging panel as the ‘Game Changers’. The agents will be featured in a national summer marketing campaign and also receive other prizes.

There is a £500 gift card up for grabs for the movers and landlords that provide the winning stories.

Rightmove will be encouraging as many recent movers as possible to share their positive experiences about agents via its website, weekly newsletter to millions of people and Instagram.

Story entries must be about experiences from movers and landlords since January 2024, and the winning stories will be verified with agencies.

Christian Balshen, Rightmove’s director of agency partnerships says: “It can be easy for some home-movers to undervalue the professionalism, knowledge and sheer hard-work that estate and letting agents put in to helping them – this is understandable given that people move home relatively infrequently when compared with other transactions in their life. We want to champion the estate and letting agency profession, and this campaign aims to remind people of the great work done day-in day-out by the property professionals of the UK.”