A new analysis by property data consultancy TwentyEA shows what it calls “significant growth from the Online/Hybrid agents” in the first half of 2025.

It says they represent 18.3% of all New Instructions To Let. This share is 9.5% higher than last year and 121% higher than pre-pandemic.

Of the 18.3% market share, the OpenRent agency accounts for 17.1% and is growing even faster at 11.5% in the last year, and 189% since pre-pandemic.

TwentyEA says growth is far more prevalent at lower price ranges and in the £800 pcm or less range. 

Growth was 17% year-on-year, and Online/Hybrid agents now have a share of 25% at this price bracket.

Ironically, the use of online sales agents is moving in the opposite direction.

TwentyEA says that back in 2019 online sales agents were responsible for a high of 8.2% in 2019 but now that proportion is a mere 4.8%.

A notable ‘changing of the guard’ has taken place, with eXp surpassing Purplebricks to claim the number one slot for New Instructions within this sector, while Yopa holds third place. 

In fact, eXp are not just the number one brand for the Online/Hybrid sector, they’re the largest brand in the country throughout Q2 for New Instructions.

Compared with Q2 2024, the number of instructions listed by Purplebricks dropped by 25%, whilst in the same period, eXp’s new instructions were 48% higher.