GetGround, which describes itself as an “all-in-one digital property investment platform” has acquired BuyAssociation. 

BuyAssociation has existed for 20 years and claims to have facilitated hundreds of the best off-plan investments in high-demand regions each year. 

Launched in 2020, GetGround’s fintech platform serves a subscriber base of 30,000 active UK property investors with software, and provides additional sourcing, funding and insurance services to a wider pool of 200,000 property investors and landlords globally. 

BuyAssociation will continue to operate under the existing brand, and senior members will join will join GetGround’s senior management team. Caroline Marshall-Roberts, founder and current CEO of BuyAssociation, will “offer support to the expanded group as a senior advisor.”

Moubin Faizullah-Khan, chief executive of GetGround, comments: “We have worked with the BuyAssociation team for many years, supporting the same clients to source, fund and manage their investment properties. This deal is a natural extension of that partnership and sets us up well to hit our growth goals. 

“Combining BuyAssociation’s reach with our technology platform helps us all to deliver market-leading stock, service and long-term outcomes for both developers and investors. We’re paving the way to create the UK industry’s most integrated, high capacity property investment platform and we can’t wait to see the results.”

And Sam Hadfield, group managing director of BuyAssociation, adds: “We’ve spent years building deep relationships with developers and a distribution model that consistently delivers results. Demand for high-quality UK investments has never been greater, but making and maintaining those investments is a complex process. We’re excited to introduce our investor network to GetGround’s capabilities and resources to relieve that complexity. This creates better experiences for BuyAssociation customers and helps us to achieve our goal to serve them through their entire ownership lifecycle.”