First annual fall for Prime London rents in over four years

First annual fall for Prime London rents in over four years


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Lettings activity in December increased across the prime London market, according to data consultancy LonRes. 

There were rises in both new instructions and agreed lets.  

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However, annual rental growth turned negative for the first time in more than four years.

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LonRes data for December indicated an annual increase of 16.9% in lets agreed and a 59.1% increase in new instructions.  

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The stock of available rental properties increased on an annual basis, with 36.6% more homes on the market across prime London at the end of December than a year earlier.

Average rental values fell by 0.6% on an annual basis, the first decrease since summer 2021.  

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However, rents remain 31.2% above their 2017-2019 (pre-pandemic) average. 

Broken down by sub-market, prime central London has underperformed other areas in 2025, where average rents ended the year 19.5% up on their January 2020 level compared to 24.9% across all prime London.  

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While inner prime and fringe have also seen rents fall back over the second half of 2025, a gap in relative growth to PCL remains.

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