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Andrew Stanton Proptech Real Estate Influencer - Analyst - CEO Proptech-PR
Andrew Stanton Proptech Real Estate Influencer - Analyst - CEO Proptech-PR
CEO
4930  Profile Views

About Me

Paid for consultancy, providing insights, strategies & commentary on the Real Estate & Proptech world. Advising companies and senior professionals in both sectors, with guidance to maximise enlightenment, growth, profitability, brand awareness and minimise risk, in an era of digital transformation.

Real Estate and Proptech industry analyst, consultant and journalist. Unissu Proptech influencer and advocate. Actively promoting communication and connection between the Real Estate & Proptech industry through engagement, debate, mutual collaboration, ideas, products and services.

If you want to have a no-obligation free chat please call me on 07535-029676, over 35-years of experience and networking, andrew.stanton@proptech-pr.com, www.proptech-pr.com. linkedin.com/in/andrew-stanton-2a50b6191

my expertise in the industry

35 years.

Andrew Stanton's Recent Activity

Andrew Stanton Proptech Real Estate Influencer - Analyst - CEO Proptech-PR
Wise words Phil Priest - Property Portals Rightmove, Zoopla, PropertyHeads, OpenBrix etc are to the exit lounge for property and rental property. Social media is the import lounge for gaining vendors and landlords. Back in the day your newspaper advertising was both the product, houses, lets, and your brand - that huge masthead brand name of your agency that hung above all of your advertised stock. On the property portals your brand is removed and your product is diced into tiny digital squares used to re-inforce the brand of the portal. Question - does ASOS post its products on a portal with other competitors, or does it use targeted social media to sell its products. The beauty of social media, is that in the same household you can send a different message to different people, so unlike a newspaper advert - universal in its reach - but a blunt instrument - a bespoke piece of social media can really engage the correct target audience. This is why new estate agents (this term includes letting agents) who are of course using social media are killing the market, overturning established legacy businesses in medium sized towns. Customers - vendors and landlords - are being influenced by these companies. That is why I in my consultancy spend a large amount of time talking about having a bespoke social media solution, and maybe cutting portal spend and using social media to get the brand out there, so when you sit with the landlord or vendor, your brand is already inside their head. And just posting on your Facebook, twitter or Instagram account may be doing very little to grow your digital footprint, you need to pay for a digital marketeer, to ensure that 'copy' which also needs to be produced gets in front of the correct people at the correct time. For those who think social media is for children, here is a fact, half the globe is now populated by Generation-Z. This is your up and coming client, they look at Tik Tok, they speak on mobiles only 38% of the time using social media for all their other communication, if your business is founded on the telephone (Alexander Bell's invention in the 19th century) you are going to be increasingly out of the loop. If you want some sound advice on this topic contact me estate-agency-insights-strategies.co.uk it might just increase your profits by 35% over the next 12-months.

From: Andrew Stanton Proptech Real Estate Influencer - Analyst - CEO Proptech-PR 17 February 2020 12:47 PM

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