Is the international rental property model now dying?

Is the international rental property model now dying?


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Mallorca has recently made headlines with a crackdown on holiday rentals, party boats, and youth hostels in Palma, introducing restrictions that will change the island’s tourism for years.

With over-tourism a hot topic over the recent years in Spain, Mallorca’s response is unsurprising.

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The new rules aim to curb overtourism, protect communities, and ease housing shortages. Measures include capping legal tourist rental licenses and banning new hostels and party boats along Palma’s seafront. 

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This crackdown reflects a wider European shift extending to property interests. Cities across the continent such as Amsterdam and Barcelona are tightening short-term rental rules, reshaping the property landscape for international buyers. For UK investors and holidaymakers, this pushback highlights the need to rethink how second homes are bought, rented, and enjoyed across Europe.

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Europe’s reckoning with overtourism, and whether they want to embrace it or push back is long overdue. Other cities across Europe have already implemented holiday home restrictions (either for holiday rentals or non-EU home ownership), from Amsterdam capping rentals and restricting tourist zones to Spain enforcing Airbnb rules and Florence banning new short-lets in its historic centre. 

European governments are feeling the pressure to introduce stricter regulation, following the continual wave of protests from locals this year.

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The protests are driven by several key motivations: rising housing unaffordability for locals, concerns over the overall quality of life in tourist-heavy areas, and a growing push for more sustainable forms of tourism. Local pushback across the continent has had a global impact, and regulation is no longer the exception – it’s fast becoming the norm. Buyers ignoring this shift do so at their own risk. 

Blanket bans alone do not solve everything.

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While they may ease pressure on local housing and infrastructure, many small businesses require off-season visitors to stay afloat out of the peak seasons, and a sudden drop in low-season activity can create economic instability. The traditional “buy-to-let holiday home” model is also becoming increasingly outdated under these new conditions. Stricter regulations can significantly limit, or even eliminate, the potential for rental income. 

Retroactive policy changes, such as those seen in Palma, can negatively affect property values and investor confidence.

For UK buyers, these challenges are compounded by post-Brexit realities. Since leaving the EU, UK nationals are restricted to 90 days of stay within any 180-day period without a long-stay visa. Additionally, UK non-residents renting out Spanish properties face a 24% tax on gross rental income with no allowance for expense deductions – making the financial landscape for second-home ownership in Spain more complex and less lucrative than ever before.

But there is a smarter alternative for Brits – one that doesn’t mean giving up on the dream of owning a holiday home in Europe.

The holiday home market is evolving, shifting away from speculative, income-driven ownership toward a lifestyle-led, sustainable, and responsible model. The answer isn’t to stop buying second homes, but to buy smarter and invest more wisely.

Co-ownership platforms offer a flexible alternative by allowing multiple owners to share the costs, usage, and responsibilities of their dream property throughout the year. This model leverages the same sharing-economy principles that made short-term rental platforms like Airbnb so popular – and align with today’s stricter regulations and sustainability goals.

Typically structured around high-quality homes divided into eighth or quarter shares, co-ownership ensures management of maintenance, compliance, and scheduling. Owners enjoy luxury properties without needing to rent them out, dramatically lowering upfront costs and reducing administrative burdens.

This shared ownership model not only promotes responsible tourism but also supports local communities – ensuring year-round occupancy and less strain on local housing stock. It fits perfectly into the modern sharing-economy philosophy.

Much like ridesharing or coworking, co-ownership prioritises access over excess, enabling buyers to experience premium European homes without the full financial or regulatory exposure of sole ownership. Crucially, it aligns with local values by reducing speculation and fostering responsible, community-minded use of property.

In essence, co-ownership represents the next evolution in how holiday homes are owned and enjoyed. For UK buyers, it provides a legal, sustainable, and low-impact route to owning property in Europe. Buyers don’t have to compromise on their dreams of the perfect holiday home, as co-ownership addresses the current economic and environmental realities of modern travel and real estate. 

Mallorca’s recent crackdown is a wake-up call for UK buyers, reflecting Europe’s shift toward tighter property and tourism regulations. Buyers should research evolving local laws and explore smarter options such as co-ownership. The fractional ownership platforms have shared costs so premium homes are more accessible, while offering responsible, year-round ownership that supports local communities. By adopting new models like co-ownership, Brits can still enjoy the European holiday home dream sustainably, securely, and in step with the continent’s volatile property landscape. 

Nikolaus Thomale is co-founder of MYNE

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