The Renters’ Rights Act (RRA) is coming, and it’s big. Arguably it’s the biggest change our industry has faced since the Tenant Fee Ban over a decade ago.
Landlords and agents alike are bracing for change, but the smartest agencies are doing more than just bracing – they’re preparing, and they’re seeing it as a huge opportunity.
You’re not just a property manager. You’re an expert. You know the market, the laws, and the pitfalls that landlords don’t even see.
The RRA gives you a chance to use that expertise to its fullest advantage – to protect landlords, streamline portfolios, and even create upsell or sidesell opportunities.
The agencies that are acting now and embrace the change won’t just survive – they’ll strengthen relationships, protect revenue, and show landlords why they can’t do it without them.
- Audit Every Portfolio
Every property, every tenancy, every compliance obligation. Check:
- Tenancy agreements
- Deposit protection
- Repairs and maintenance schedules
- Safety certificates and compliance checks
A quick audit reveals gaps before they become expensive headaches. And it also shows where upsells or advisory services can be offered to landlords (think risk audits, compliance checks, and optional management services…)
- Educate Landlords – Now
Don’t wait until the RRA is live and everyone’s scrambling. Host webinars now, send newsletters, make short digestible videos for landlords that explain what it actually means, how it impacts their responsibilities, and how you can help them stay compliant. Knowledge is power, but it’s also a sales tool. Landlords who understand the changes are more likely to trust you, upgrade to fully managed services, and be willing to pay for extra support. - Review and Update T&Cs
Terms and conditions matter more than ever now. The RRA changes the rules, and if your agreements aren’t airtight, you could be at risk. Take the time to:
- Check for outdated clauses
- Include RRA-specific obligations
- Ensure your service levels are clearly defined
A tight contract protects both your agency and your revenue, and gives landlords confidence in your expertise.
- Train Your Team
This is far from a solo job. Every member of your team must understand the RRA inside and out. Frontline staff should confidently answer landlord and tenant questions, property managers should know how obligations shift, and admin and compliance teams should be ready to flag gaps before they hit the bottom line. Well prepared teams reduce risk, increase upsell opportunities, and help the agency look the dogs… - Implement Systems & Workflows
The RRA isn’t just a compliance change. It’s a massive process change. So it’s worth thinking about automated reminders for landlord obligations, digital compliance tracking, landlord dashboards, and reporting that highlights risk or revenue opportunities.
Systems like these in-turn free your team to focus on value-added work, not chasing compliance manually. It’s also an easy way to offer premium services or add-ons – void management, risk audits, or compliance packages – with zero extra stress.
The RRA is coming. Some agencies will scramble and react, but the best agencies will prepare and profit. Do these now, rather than pay the price later.”
Sally Lawson is the founder of Agent Rainmaker
