Property website Zoopla is trialling a new Property Valuation Report (PVR) in nine areas across the country ahead of a broader rollout next year.
During the trial phase, the PVRs are currently available in Bath, Brighton, Cardiff, Chester, Exeter, Nottingham, Tunbridge Wells and parts of London.
The PVRs, available to Zoopla consumers and agents, are designed to provide unique, up-to-date, and exclusive local market insights powered by Hometrack.
The aim to the PVR is to help vendors make smarter decisions about their property while acting as a powerful marketing tool to drive better quality vendor leads directly to agent offices.
Each report offers vendors hyper-local insights relating to their home including average time to sell, price changes over time and Zoopla search data.
Home owners not using an estate agent registered with Zoopla can acquire the reports independently via Hometrack.com for fee of £19.95 each.
The PVR is powered by Hometrack's leading AVM which drives capital valuations, confidence range, and rental and yield estimates for 13 of the top 15 mortgage lenders in the UK.
Charlie Bryant, managing director of Zoopla’s property division, said: “Zoopla is at the forefront of innovation in the world of property portals, investing for agents and helping consumers to discover the right property for them.
“Our latest Property Valuation Report is another example of that and delivers exclusive insights in a consumer-friendly format. Our hope is that it will enable agents to demonstrate their local expertise with accurate, reliable and independent data and is one of many new agent focused innovations which we have currently in development.”