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Holiday let landlords advised to ‘invest in luxury’ to bag more tenants

New research shows that holiday let features appear to be the most in demand, based on Google searches. 

Prospective renters appear most eager to have access to a hot tub when going away, with over 180,000 Google searches, almost tripling the number in comparable research last year. 

Taking second place are ‘dog friendly’ holiday homes , with over 131,000 searches during the year-long period, almost double the search volume of the previous year.  


Following in third place was features that added ‘luxury’, with over 96,000 searches, up from 38,000 during June 2019 – May 2020.  

Having a pool (39,630) took the fourth spot, while last-minute availability (28,770) completed the top five holiday-let features. 

Search volume for last-minute getaways almost doubled over the last year largely thanks to the government’s frequently changing rules on travel, forcing UK travellers to book last-minute trips or risk losing out.  

Surprisingly, having a garden was of little concern to holidaymakers, with only 120 Google searches. But specifying an enclosed garden received 420 searches in the same period, likely due to the increase in those looking to travel with dogs.  

The research was undertaken by My Favourite Cottages.

Director Harry Roberts says: “It’s understandable that holidaymakers are eager to get away after a tough year of limited travel. Holiday property owners should be mindful of what customers are seeking out as part of their holiday experience, with some features able to greatly increase your bookings and your weekly rate, so it pays to invest in luxury features.” 


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