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Graham Awards


Guaranteed rent service for portfolio buy to let investors

An asset management operation has launched a new service to guarantee consistent income for investors with multiple properties. 

‘Holland Assurance’ from Holland Properties allows landlords to receive the total portfolio’s income in one payment each month on the same day of their choosing, regardless of when the tenant pays rent themselves. This helps avoid empty periods and can allow for better budgeting by avoiding sporadic or late payments. 

Holland Properties also guarantees an increased rent for the first year based on current rent; the firm says that as funds will also be paid out even if the property is empty too, it is ideal for overseas investors. 


The scheme is aimed towards those with multiple properties.

Sheldon Cole, Holland’s managing director, says: “We are the first property sales manager offering this kind of guarantee as far as we are aware. It is a bold and dynamic move that pushes boundaries, but we are confident we can deliver.

“Our total transparency, openness, and honesty, alongside our service standards has always set us apart from our competition and now we can offer an assurance to our clients as well to make their lives easier. We believe this approach is what makes our clients choose us time after time and we are excited to build new relationships following the announcement of our new service.”

Holland Properties Ltd has been in the lettings sector since 1999 and now has two overseas offices in South Africa and Hong Kong. 

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  • George Dawes

    What could possibly go wrong ?


  • icon

    Hmmm I wonder what the catch is. The one thing you can rely on as a landlord is that everyone you deal with is taking money out of your account, estate agents, solicitors, HMRC, lenders, insurance companies, letting agents, tradesmen etc etc etc. We are like a cash machine.


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