Discussion Title: Make your online property advert stand out from the crowd

It is common knowledge that most property searches now start online via major portals like Rightmove and Zoopla. So it’s more important than ever that people have a considerable online presence when it comes to selling their home. This means you need to know how to market your property effectively so it stands out from the crowd in an increasingly competitive marketplace. Here at ChimneyPots, we appreciate the importance of excellent online visibility and we do all we can to help you with this. In particular, your property advert is the first thing that would-be buyers will see. If you don’t catch their attention immediately, chances are they’ll look elsewhere. There are a few things you can do to make your online property advert the crème de la crème. As we said before, the sellers’ market is a dog-eat-dog world these days – second-rate ads just won’t do the business anymore. More than anything, your online advert needs to be visually appealing. The saying ‘a picture paints a thousand words’ is never truer where property is involved. Whet the buyer’s appetite with high-quality, professionally taken photographs that effortlessly highlight your home’s best attributes. This is something we can help you with at ChimneyPots, as well as coloured floorplans to give prospective buyers a clear idea of the property you are trying to sell. Photographs should be chosen carefully and kept to a maximum of six – too many might be off-putting or give would-be buyers the impression they don’t need to view the house in the flesh because they’ve already seen it all. You want to entice and tease them, but you don’t want to give away everything. The front shot is absolutely crucial. This should be a photo of the room you are most proud of, because it’ll be sitting front and centre of your online ad. The kitchen is often referred to as the most important room in the house, but a stylish master bedroom or a recently refurbished dining room could also encourage admiring glances. In addition, tailor your photos on a seasonal basis. There is no point having a lush, spacious garden as your main picture if you’re looking to sell in winter. By the same token, a photograph of a cosy living room with a roaring fire is not appropriate if you’re selling in the height of summer. Aside from the visual elements of your online property advert, the next most important thing is content. A punchy, engaging description will help your house stand out from the crowd. Keep it short, keep it light-hearted, try and make it witty if you can, but don’t be too effusive when it comes to praising your house as buyers are likely to see straight through this. It doesn’t need to be a literary masterpiece; it just needs to convey your property’s best features in as concise a way as possible. It’s your first chance to put across your sales pitch so it’s an important step to get right. All this, of course, is of no use if your advert isn’t placed on the right portals or seen by the widest range of people. We’ll advertise your property on Rightmove, Zoopla, Find a Property, Need a Property, PrimeLocation and many more platforms. The reach of the major portals is phenomenal and unrivalled, making it the perfect location for ultimate exposure. Essentially, your online ad is there to sell your home. If it’s not up to scratch, the likelihood of that happening diminishes quite considerably. If you get it right, the number of viewings you secure will increase and the chances of an offer being placed are dramatically raised. For more advice on selling property in Southampton, Portsmouth and the surrounding areas, please contact us on 08448 099931. Additionally, our instant online valuation tool gives you an accurate idea of what your property is worth in the current market. https://chimneypotsestateagent.co.uk/make-your-online-property-advert-stand-out-from-the-crowd/