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Landlords vote ‘trustworthiness’ as the most important quality in tenants

Every good landlord deserves good tenants, and every good tenant deserves a good home. But what makes a good tenant?

Fresh research suggests that ‘trust’ is the most important element for an effective, efficient, and harmonious relationship, crucial to a happy tenancy for not only your tenant but yourself as a landlord.

Your Move’s Landlord Survey, which polled 1,071 landlords and tenants to learn more about their portfolios, behaviours and attitudes towards tenants, agents and the lettings market, shows that landlords vote trustworthiness as the most important quality in tenants.


The research found that 42% of landlords believe having trustworthy tenants is more important than receiving rental payments on time.

When broken down by landlord type, this trend was especially prominent for ‘Pension Pot’ and ‘Accidental’ landlords, who account for 41% and 29% of the buy-to-let market respectively.

Your Move’s annual Landlord Survey defines ‘Pension Pot’ landlords as those who are over the age of 45 and view their portfolio as a long-term retirement investment.

‘Accidental’ landlords are those who were not expecting to be landlords and are often forced into the market through inheritance or changes in personal circumstances.

Just over a quarter - 26% - of landlords’ surveyed rate tenants who pay on time as the most important consideration.

Just over half - 51% - of tenants surveyed cited a property’s condition as the most important factor, followed closely by value for money (40%).

In joint third place was the quality of the landlord, good communication with an agent, and security of the property, all of which were named by 37% of respondents.

Martyn Alderton, national lettings director at Your Move, said: “Our survey results should highlight that landlords often share the same values and expectations as tenants.

“Both parties appear to prefer peace of mind with landlords expecting tenants to look after their property and, in turn, tenants expecting their landlord to provide a good quality home for them in return for the payment of a reasonable rent.

“As an industry, it’s important that we match tenant and landlord expectations carefully and support these relationships, providing tenants with a property to call their home and landlords with tenants who will look after their properties.” 

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  • Homeppl Ltd

    This is exactly why at Homeppl, in addition to all the industry-standard referencing criteria, we make sure to reach out to a tenant's previous landlord and understand the sort of tenant they have been with them. Moreover, we apply +75 fraud detection tests to make sure that the landlord who gave a reference is the actual landlord!

  • icon

    Very important as too many agents just ask for a verbal ref from a landlord and word the questions in such a way tbat the answers are all ways favourable.
    Insist on an email which the actual truth can be stated.
    ie, rent paid in full and on time, how much rent. What was the property like at Inspection time, What was the property like on Check Out, would you rent to same tenant again. Why have they left your property.
    Then give 6 month tenancy with 2months notice to leave from the 4th month. If you as landlord so desire.

  • icon

    Unfortunately, if you have a bad tenant, you may feel that giving them a good reference for a new landlord is the only way out of the situation.

    I have only ever asked for a landlord reference once & the tenant was given a glowing report by his landlord at the time; the latter cited family problems as the only reason for him asking the tenant to leave. It was soon obvious that this tenant rarely paid his rent on time, had done this to all his previous landlords & knew how to play the system for rent free accommodation until forced to leave.

    I don't bother with landlord references again but rely on employer emails which are a better indication of the tenant's ability to pay & reliability.

  • PossessionFriendUK PossessionFriend

    Check Social Media on the applying Tenant, And previous But one, Landlord.
    Also - Ask for a Guarantor. Landlords only think of a Guarantor for 'young student renters' but Tenants in their 40's are likely to have parents who own their own home ?


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