What tenants want most in their home – and what they will pay more for

What tenants want most in their home – and what they will pay more for


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A new study by Simply Business reveals the most desirable property features for renters.

And it’s counter space, good ventilation, large windows and space for a double bed that top the list.

The research commissioned by the insurance provider takes a room by room look at what matters most for renters.


Renters prioritise practicality

Sufficient counter space tops the kitchen wish list for half of all renters (50%), making it the single most sought-after feature across the entire home. 

Storage (41%) and natural light (40%) follow closely. In contrast, kitchen islands – often held up as the ultimate selling point – are most important to just one in ten (10%). 

In the bathroom, good ventilation (41%) and water pressure (40%) rank above modern fixtures (21%), heated towel rails (11%) and heated flooring (6%).

In the bedroom, lots of natural light (46%), space for a double bed (67%) and built-in wardrobes (45%) are non-negotiables while renters prioritise larger windows (43%), space for a corner sofa (27%) and access to the outside or french doors (26%) in the living room.

What are renters willing to pay more for?

A private garden leads the way at 44% across all respondents.

Overall, parking (31%), an en-suite (29%), a garage (24%) and a high energy efficiency rating (21%) round out the top five. 


Julie Fisher, UK chief executive at Simply Business, says:”Understanding what tenants value most is an important consideration for landlords looking to stay competitive during some of the biggest regulation changes in a generation. 

“With over 400,000 landlords insured through us we understand the integral role they play in the housing market, and the challenges they’re facing as they navigate a period of enormous change. 

“But our research tells us that making a property more appealing doesn’t have to mean expensive renovation. It’s often the straightforward things that matter most – space, light, and access to some outdoor space.”

Most Wanted Features:

Kitchen

  1. Sufficient counter space – 50%
  2. Ample storage – 41%
  3. Natural light – 40%

Bathroom

  1. Good ventilation – 41%
  2. Good water pressure – 40%
  3. A bathtub – 35%

Bedroom

  1. Space for a double bed – 67%
  2. Natural light – 46%
  3. Built-in wardrobes – 45%

Living Room

  1. Large windows – 43%
  2. Space for a corner sofa – 27%
  3. French doors/outdoor access – 26%

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