A new market report, published in partnership with Zoopla, has been launched by the publishing brand behind the National Landlord Investment Report.
Key findings include:
- The average London sold price is around £545,000, but borough averages range from around £361,000 in Barking and Dagenham to more than £1.25 million in Kensington and Chelsea;
- Average London property prices are around 3.7% lower than a year ago and remain around 5% below their 2022 peak;
- Around 20 of London’s 32 boroughs still have average prices below their 2022 highs;
- Renting can currently be more financially accessible than buying in London, with Hamptons data showing renting was, on average, £728 per month cheaper than buying in May 2026;
- Buyers may need around a 40% deposit before buying becomes cheaper than renting in London, before additional upfront costs are considered;
- London has added more than 664,502 homes since 2001/02, but current assessed housing need is around 84,884 homes a year.
Tracey Hanbury, co-founder, says: “There is no average property price, no average rent, no average London renter, and no average London landlord or property investor. Each is unique, with different opportunities and challenges.”
And Richard Donnell, executive director of Zoopla, adds: “We are delighted to support the insight and analysis in this report, helping buyers, sellers and landlords understand the key trends that matter. London’s housing market is a collection of localised sub-markets, each with its own supply, demand, affordability pressures and opportunities.”
You can read the full London Property Market Report here.
